Selected work

Case studies

Problems, the decisions around them, and the results that can be stated fairly. A number appears when its meaning is clear.

Case study

From a strong personal brand to a conversion-focused sales system

Result being verified

Positioning, website structure, and a campaign shaped around qualified sales conversations. The reported commercial result stays qualified until it can be sourced.

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Case study

When the tools a business runs on do not work together

A paid assessment, a smaller architecture, and an integration sequence an existing operation could finish.

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Case study

Software that had to hold up beyond the first release

Usage figure withheld

Product boundaries, predictable integrations, and a release path other people can run. Usage figures wait for a public source.

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